My freelance writing, brand, creative, and content agency.
Need visuals to go with your words?
I have a wife who does that.
To the work
Content Strategist, Writer
Sundays for Dogs is an air-dried human-grade dog food. Using my years of knowledge of the pet food space and customer mindsets, I delivered an SEO content strategy and dozens of thought leadership blog articles for the CEO and co-founding vet (including one feature on USA Today), as well as consulting on brand messaging opportunities and lifecycle strategy.
Content Writer
I drafted the foundational messaging guidance for The Travel Agency's revamped rewards program and in-store experience.
The updated rewards menu was better-integrated into the digital shopping experience, featured all new items and rewards tiers, and would refresh frequently. I broke down each aspect in on-brand language to inform internal and external messaging briefs.
Content strategist, writer
I helped the pet supplements brand refine their copy & messaging strategy for carousel assets crafted for their website and Amazon PDPs.
Products included Senior Daily, as well as The Daily + Omega Oil bundle.
The Daily
Senior Daily
/ WIP / 🚧
Brand consultant, writer
This infant and parent learning lounge in Park Slope is the dream of two local parents, Meg and Arnold, a child psychologist and marketing director respectively. It's a community hangout spot with all the stimulation under-3's need, and support for parents and carers.
I drafted foundational brand messaging, taglines, and boilerplates — and learned a lot about infant neuroscience in the process.
copywriter
